E-Commerce FP&A | FP&A System

Pain Points We Eliminate

✗Channel profitability unknown — Amazon, Shopify, and DTC margins calculated with different methodologies
✗Marketing ROAS tracked in ad platforms — finance team has no connection to true P&L impact
✗Fulfillment and 3PL costs not allocated at SKU or channel level — contribution margin distorted

What We Deliver for E-Commerce

✓Per-channel and per-SKU contribution margin
✓Marketing ROAS and CAC by channel and campaign
✓Fulfillment cost allocation by SKU and carrier
✓Returns financial impact by product and channel
✓Inventory and working capital optimization
✓Subscription and repeat purchase LTV modeling

🛍️

FP&A Intelligence

E-Commerce

ROAS

By Channel Live

LTV:CAC 4.2×

Measured

$2.8M

Ad Spend Optimized

AI Activity — Real-Time

AI forecast updated — variance analysis ready2m

⚠ Budget variance detected — +$42K OpEx8m

Board report auto-generated & ready to send1h

Choose Your Path

How Does Your E-Commerce Team Want to Work?

Both paths are purpose-built for E-Commerce — choose the approach that best fits your team today.

📊 Excel-Enhanced FP&A

I Want to Stay in Excel
& Fill the Gaps

Keep every formula and model. Add AI automation, consolidation from 200+ sources, version control, and live dashboards — zero disruption to how you work today.